Marketing Research Research Paper Example | Topics and Well Written Essays - 7000 words

Marketing - Research Paper Example It has not only reconfigured the way different firms do business and the way the consumers buy goods and services, but it has also become an effective instrument in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel (Donthu and Garcia, 1999). E-marketing is a powerful tool used by different business organizations around the world. It is defined as the process of achieving marketing objectives through the use of electronic communications technology. Smith and Chaffey (2001) have provided a 5Ss' mnemonic for how the internet can be applied by all business firms for different e-marketing tactics. These 5S's are selling, serve, speak, save and sizzle. E-marketing is also known to be the online marketing strategy utilized by different company whose objective is to be the best company in their field. In various countries worldwide, more and more business firms have been using e-marketing strategy in order to be competitive. From books, foods and beverages, automobiles and other products and services, various firms, irregardless of their company sizes, are trying to survive by means of e-marketing strategy. Aside from being a promotional medium, the internet is a tool for marketing communications as well. Due to its interactive nature, the internet is an efficient method used in communicating with the consumers. Hence, several companies are beginning to realize the advantages of using the internet as a tool for communication. Companies then started to concentrate on designing web-related strategies and employing interactive agencies that will facilitate their development of specific company web sites as part of their integrated mark eting communication strategy. There are companies however, that are effectively using the internet by incorporating their web-related strategies with the other areas of their IMC strategies. The approach now becomes integrated and more strategic. On-line marketing is considered to be the most expensive yet seems to be the most comprehensive marketing strategy that every company wants to implement and apply. At present, people, particularly those in the business arena, tend to engage themselves within the trend of rapidly growing technology so as to stay competitive. Upon surfing the internet, various companies have put up their official sites online for customers and potential consumers to view. Online or e-marketing is the latest marketing approach for any firm who wants to effectively market its products and services. In addition, e-marketing enables the company to be known worldwide since more and more people are able to access information derived from the internet. Within the business world, where competition is strict, internet marketing is one essential marketing strategy applied by most industries. By taking Sainsbury and its online marketing as an example, the significance of budget in marketing communication can be understood further. Sainsbury has naturally allocated financial support in order to pursue its online services. Since this online access will allow the increased consumer access to Sainsbury, the budget allotted for marketing communication will eventually be recovered through online purchases. True enough, Sainsbury was able to recover great profits out of the marketing communi

Analysis of The Friends with Benefits movie (Interpersonal Essay

Analysis of The Friends with Benefits movie (Interpersonal Communications) - Essay Example Friends with Benefits is a movie about a New York based head-hunter, Jamie, attempting to sign Dylan, an individual based in Los Angeles, for her client. When Dylan accepts the job and makes the move, he rapidly becomes friends with Jamie. The friendship turns into a relationship with benefits. Nonetheless, Jamie has an emotionally dented past and Dylan has a past of not being emotionally available. This makes both Dylan and Jamie not to attempt to fall for one another. In addition, both Dylan and Jamie terminate their relationships with their loved ones, both of them promising to remain out of emotional engagements. When Jamie employs Dylan to manage the art department of GQ in New York City, and she is the only individual Dylan knows in this area, they make a decision of becoming friends with sexual gains. The friends with benefits relationship between the two works properly until Jamie has an encounter with a pediatric cardiologist who might just be her match and Dylan asks her to accompany him to Los Angeles to celebrate thanksgiving. This illustrates a number of signals because Dylan may be perceived as being jealous of the doctor or Jamie may be sending new signals in the path of Dylan. (Bradshaw, 2011). This paper will analyze the movie, Friends with Benefits, and analyze five concepts learned in class in relation to the movie, providing clear descriptive examples from the movie of those concepts. The essay will discuss the concepts of self-disclosure, identity management, perception, emotions and interpersonal conflicts, and how they relate to the movie. Self-disclosure refers to both the subconscious and conscious act of providing extra information regarding oneself to other people. This may entail, but is not restricted to, dreams, thoughts, fears, feelings, successes, aspirati ons, failures, goals, favorites, dislikes, and likes. Characteristically, a self-disclosure takes place when an individual at the outset meets another person and continues as the individual develops and builds their relationship with another person. As people get to know others, they reveal information about their selves. In addition, if an individual is not eager to self-disclose, the other person may also not reveal information about themselves too. For example, in Friends with Benefits, on a night when they are at Jamie’s apartment watching a romantic film, both share information regarding the issue of relationships and sex. After self-disclosure, they both conclude that sex should not be accompanied with extreme emotional attachment (Bradshaw, 2011). Identity management is a continuous process which contains three associated phases. They include the trial stage, the enmeshment stage, and the renegotiation stage. The trial stage takes place at the start of a relationship w hen individuals are starting to explore their differences and willing to attain a balance for the sake of the relationship. For example, when Dylan is timid to move to New York, Jamie spends the evening taking Dylan around New York so as to expose him to the city and its opportunities. The enmeshment stage sees the emergence of similar features. For example, both Dylan and Jamie agree that sex should not have emotional attachments. Finally, the renegotiation stage sees individuals tackle identity concerns and using their past in attaining this. For example, Dylan’s father tells him to go after Jamie if there is an opportunity to save their relationship and not let a similar thing happen to him as it did to his father (Bradshaw, 2011). Perception is the method by which a person becomes conscious of events and objects in the external world. It may be affected by primacy-recency. A person’s tendency to give extra significance to what appears first may lead a person to see what corresponds to this judgment and to misperceive or distort any contradiction. For example, Jamie finds out that Dylan may be leaving his job for another one before the